Social Media Marketing Specialist

"At UKLASH, we’re redefining natural beauty with powerful, effective beauty essentials that deliver real results. We’re looking for a confident, creative, and content-obsessed Social Media Executive to join our growing team and lead on content creation for our global UKLASH social channels. This is an exciting opportunity to create content, manage our social presence in different regions and grow engagement and brand love on our channels. You’ll be joining a dynamic team focused on driving our social strategy to take us to the next level and expand our presence.
Your RoleYou’ll be the go-to for all things social, both behind and in front of the camera. From community management to creating and managing standout content that tells the brand story in an aesthetic, relatable way, you’ll help us take our social content to the next level. You will be creating content for our Social Media channels (Instagram, Tiktok, Youtube, Pinterest and Facebook).
Please include a link to a social media account, portfolio with examples of content you’ve created on your resume.
Key ResponsibilitiesLead the social content calendar execution - from trends to challenges to product storytelling, you’ll keep our presence fresh and scroll-stopping.Plan, script, shoot, and edit social-first content (both short-form video and live recaps) that aligns with brand campaigns and key product launches.Schedule all social posts, writing captions that are on brand and inherit the brand tone of voice and monitor performance.Collaborate with the wider marketing and creative team to align TikTok shop & social activity with brand goals and campaigns.When required, create content for our paid ads team, to use across our paid social strategyMonitor performance weekly & monthly using key metrics and analytics to provide feedback, improve content, and hit KPIs.Stay ahead of TikTok trends, creators, and platform updates, constantly bringing new ideas to the tableManage community engagement - respond promptly to comments, build relationships, and support the growth of a positive, inclusive spaceSupport the Social Media Manager and TikTok Shop agency to create TikTok shop specific content to support on campaigns and increase TikTok Shop revenueInput on wrap up decks, content deep dives and analyse your channels to take learnings and input them into future content planningExecute TikTok Lives (from ideating, planning and hosting/ co-hosting)
Requirements:At least 1+ years experience in a Content creation or similar Social Media roleBe confident on camera - confident, personable, and quick-thinking, with a strong grasp of what works and know how to connect with an audience in real time.Confident working with talent and influencers for content productionYou live and breathe social trends, especially in the beauty, fashion, and lifestyle space.Strong video editing skills - you know your way around editing tools (possibly CapCut or similar apps).Creative thinker with a solid understanding of content strategy, social performance, and platform nuances.Excellent writing skills with a flair for crafting engaging captions and brand-aligned copy.Strong analytic skills and competent in analysing and presenting data in weekly Marketing reporting meetingsYou’re a self-starter, full of initiative, and comfortable working independently in a fast-paced, creative environment.Past experience capturing content at events with influencers presentPassionate about beauty and confident in representing a brand you believe in.Experience in TikTok Live presenting or similar live streaming platforms
The Social Media Executive will work across social channels to drive social media reach and engagement. This person will sit within the content and brand function of the marketing team and will help implement and create content in line with the overall social media and brand strategy. You will be responsible for creating forward-thinking, scroll-stopping content that inspires and drives existing and new communities.
What You’ll Love:Being part of a growing beauty brand with a strong voice and missionWorking alongside a passionate and creative teamAccessing the latest beauty products and exclusive launchesFlexible work environment and opportunities for growthWork from Abroad opportunitiesStaff discount25 days holiday + Bank Holidays
Why Join Us?At UKLASH, we’re more than just beauty - we’re a brand built on confidence, empowerment, and community. We champion diversity, inclusion, and creativity at every level. If you're excited by the opportunity to shape a leading beauty brand’s presence on social media and be part of something truly impactful, we’d love to hear from you.
This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.
Equal Opportunity Statement:At UKLASH we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experiences. We are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability. If you share our values and want to help make a difference, we'd love to hear from you."