Senior

"For over 40 million people in the UK, spectacles are the first thing reached for in the morning, and the last thing taken off at night. Even the overworked smartphone can't seize pole position. But the optical industry hasn't changed in over three centuries. Products are tired, standards are poor, and glasses wearers have got used to sub-standard experiences. We're changing that.

Cubitts is now a decade old, with 20 beautiful stores and over 250,000 customers. We've built an omnichannel business grounded in craft, curiosity, and care, selling directly through our stores and international website.

Now we believe there's a huge opportunity to build a brilliant wholesale business: working closely with like-minded retailers around the world, taking Cubitts to new audiences without ever compromising on product, brand, or experience.

To make that happen, we're creating a new role — and a new team around it.

The role

As Senior Wholesale Lead, you will have end-to-end ownership of the Cubitts wholesale business: strategy, growth and partner performance.

Wholesale is currently £0.5m in annual sales across 15 doors. Over the next two years, our ambition is clear: grow the channel by +300% and establish Cubitts as a standout wholesale brand globally.

This role is for someone who can build a channel like a business, setting direction, opening the right doors, and turning relationships into long-term growth.

What you'll do

Build a world-class partner network

Identify and win partnerships with the most innovative, brand-sensitive retailers in our priority markets (US, Japan, Australia, and beyond)Own the full new-business funnel: prospecting → pitching → negotiation → onboarding → first reorderEnsure every new door is a strategic fit for Cubitts in brand, quality, and customer experience

Deliver ambitious, profitable growth

Drive +50% year-on-year revenue growth, delivering a +300% lift over two years. Open :20 high-quality doors per year in target markets, with clear range and revenue expectations per accountBuild a predictable commercial rhythm: seasonal sell-ins, reorder cycles, and trading plans

Set And Evolve The Wholesale Strategy

Work with the Leadership Team to set a multi-year wholesale strategy, including market prioritisation, pricing architecture, and distribution modelOwn budgets, forecasting, and resource planning to deliver the strategyUse market insight to influence product, supply, and brand decisions

Lead agents, distributors & expansion

Recruit, onboard, and manage a small, dedicated network of agents and distributors across Asia, Europe, and CanadaSet targets, ways of working, training standards, and brand guardrails for every external partnerEnsure a consistent Cubitts experience in every market

Grow and deepen existing accounts

Personally manage key partners to drive sell-through, reorder frequency, and category growthSupport with product training, merchandising guidance, and launch storytellingBuild long-term, collaborative relationships rooted in trust and performance

Partnerships, collaborations & private label

Originate and deliver exciting wholesale-led collaborations and private label opportunitiesWork closely with Brand and Design to create products that feel culturally relevant and commercially strong, building on collaborations like YMC, Mr P, Niwaki, Oliver Spencer, and TOAST

Own visibility and performance reporting

Report on trading, pipeline, forecasts, and risks to the Management Team and BoardEstablish best-in-class wholesale reporting and insights across the businessUse data to make decisions quickly and clearly

Requirements

Who you are

You have 3+ years' experience growing wholesale, ideally in premium consumer goods, fashion/lifestyle, or opticalYou've scaled a channel meaningfully before, not just opened doors, but grown them into profitable accountsYou are as comfortable setting strategy as you are doing the work: calling doors, travelling, pitching, and closingYou have excellent commercial instincts, pricing, margins, mix, forecasting, and negotiationYou're a natural relationship builder: credible, warm, persistent, and deeply collaborativeYou understand brand. You choose doors with taste and conviction, and protect the product's value in every marketYou are organised and self-directed, with a track record of owning targets and hitting themYou communicate brilliantly, internally and externally

Benefits

Some nice things you'll get:

Complimentary spectacles, eye examinations and generous discountsOption to buy and sell holidayPaid time away for the important moments in lifeAnnual season ticket loanCycle to work schemeAviva life assurance and Digicare+Subscription to Champion HealthUnlimited Business Skills Training

Contract: Full Time, 40 hours

Location: Brewery Road, Kings Cross London.

Salary: Senior Manager, Level 1 £48,168.38

Reports to: Managing Director"