Retention Marketing Manager

"Email & Retention Marketing Manager
About the Role:In this role, you’ll own the strategy, execution, and performance of our email and SMS marketing campaigns, with a focus on converting new leads and reactivating lapsed customers on our list. You’ll be deeply hands-on in Klaviyo and Attentive, leveraging segmentation, personalization, and experimentation to drive results. Reporting to our VP of Lifecycle & Subscriber Growth, you’ll have the opportunity to flex your strategic and creative muscles—contributing to copy, concepts, and design for campaigns.
What You’ll Do: Plan, build, and optimize promotional email & SMS campaigns using Klaviyo and AttentiveDevelop segmentation strategies and A/B tests to maximize engagement & conversionOwn campaign reporting and performance analysis, turning insights into action.Collaborate cross-functionally with creative, growth, and product teams to align messaging, timing, and promotional strategiesConcept and write email/SMS copy with an understanding of voice, tone, and brand positioningDesign lightweight email graphics or templates in Figma and troubleshoot basic HTML/CSS for email formattingMonitor deliverability, list health, compliance, and performance metrics
Who You Are: 3–5 years of experience in email and retention marketing, with hands-on experience in Klaviyo and Attentive (or comparable tools)Strong grasp of HTML/CSS for email development and troubleshootingBasic-to-intermediate proficiency in Figma for light design and layout creationAnalytical mindset—you love digging for trends and using data to prove out your ideasStrong project management skills and attention to detailExcellent communicator and collaboratorExperience working at a DTC brand (especially on Shopify).Experience working with Klaviyo, Attentive, reCharge (or similar tools) is a plus
Location & Benefits: Boston, MA or New York, NY (Hybrid: 3 days/week in office)
We offer:
✔ Fully covered medical benefits✔ Unlimited PTO✔ 401k with up to 4% match✔ “Work from Anywhere” bank✔ Wellness stipend for health & fitness✔ Commuter benefits
These are the Values that Guide our Decisions in the Business:
People FirstWe take care of ourselves, our teammates and our customers equally
Constant ImprovementSmall daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business
Transparent and Open CommunicationSay it straight or it comes out crooked- respectful and direct communication always
Ego is the EnemyAlways stay humble, hungry, and curious
Think Like an OwnerHow are my actions or this moment going to affect the big picture?
Risk TakingMake informed bets and emotionally move on from the ones that don’t work
Creativity and Rapid IterationThink big, fail fast and inexpensively"