Retail Marketing Manager

"The Retail Marketing Manager plays a critical role in elevating L.A.B. Golf’s presence and performance across physical retail environments. This position is responsible for developing and executing retail marketing strategies that drive sell-through, strengthen brand storytelling, and deliver premium in-store experiences across Big Box, off-course specialty, and green-grass channels. From shop-in-shop concepts and fixture programs to merchandising standards and retail activations, the Retail Marketing Manager ensures consistent, high-impact execution at key accounts. This role partners closely with Sales, Creative, Product, and external vendors to bring retail initiatives to life, while also managing MDF/BDF investments to maximize return and alignment with business priorities. Success in this role requires a balance of strategic thinking and hands-on execution, strong project and budget management skills, and a deep understanding of the golf retail landscape.

Responsibilities And Duties

Retail Strategy and Account Support

Develop and manage LAB Golf’s annual retail marketing calendar, aligned with product launches, sales priorities, and key account initiatives across Big Box, offcourse specialty, and greengrass channels. Partner closely with Sales and key wholesale accounts to design and execute retail marketing programs that drive sellthrough and elevate instore brand presence. Lead the development of shopinshop concepts, fixture strategies, and merchandising standards for national and regional retail partners. Own the creation, distribution, and lifecycle management of retail marketing assets, including signage, pointofpurchase materials, display kits, fitting bay materials, and retail education tools.

MDF / BDF Planning and Management

Define, manage, and optimize MDF (Marketing Development Funds) and BDF (Brand Development Funds) strategies by account to maximize brand impact and ROI. Plan and manage annual MDF/BDF budgets, including forecasting, tracking spend, and measuring performance against sales and brand objectives. Partner with Sales on account proposals, funding approvals, and strategic investment recommendations to support retail growth.

Creative, Production and Vendor Management

Collaborate with internal creative teams and external agencies to develop instore graphics, displays, fixtures, and premium merchandising materials. Manage endtoend project timelines, production schedules, and quality control for all retail executions. Oversee vendor relationships for printing, fabrication, POP materials, fixtures, and installation partners to ensure consistency, quality, and ontime delivery. Work crossfunctionally with digital and ecommerce teams to ensure retailerspecific assets (imagery, video, planograms, and product content) meet brand standards and retailer requirements.

In-Store Experience and Merchandising

Partner with retail accounts to elevate LAB Golf’s physical retail presence through bestinclass merchandising, clear storytelling, and consistent brand presentation. Develop, document, and maintain visual merchandising guidelines and retail execution standards across all channels. Support retail staff training initiatives in partnership with Sales and Player Development teams, ensuring fitters and retail associates are equipped to confidently represent LAB Golf’s products and technology.

Reporting and Performance Tracking

Track and report on the effectiveness of retail programs, including shopinshop installations, fixture adoption, merchandising compliance, sellthrough performance, and MDF/BDF ROI. Analyze retail performance data and provide insights and recommendations to continuously improve LAB Golf’s retail presence and conversion at the point of sale.

Social Media Support

Produce and tailor content for use across social media platforms (Instagram, YouTube, TikTok, etc.), ensuring optimal format, tone, and timing. Assist with planning, shooting, and scheduling socialfirst content, with a focus on shortform video, product launches, and user engagement.

General Duties

Perform additional retail marketing and crossfunctional support duties as assigned to advance L.A.B. Golf’s brand presence, retail execution, and overall marketing objectives.

Qualifications, Skills, And Attributes

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field required. Equivalent professional experience may be considered in lieu of formal education.

Experience

5+ years of progressive experience in retail marketing, channel marketing, or wholesale account marketing, ideally within sporting goods, golf, or premium consumer brands. Proven experience supporting Big Box, offcourse specialty, and greengrass retail accounts. Demonstrated success managing MDF/BDF budgets, retail activations, shopinshop builds, and physical POP and display programs. Experience leading crossfunctional initiatives involving Sales, Creative, Product, and external partners. Handson experience managing vendors, production partners, timelines, and instore installations.

Technical Skills

Strong working knowledge of retail merchandising principles, planograms, fixture programs, and instore execution standards. Experience planning, tracking, and optimizing MDF/BDF investments with a focus on ROI and sellthrough performance. Excellent project management skills with the ability to manage multiple programs across accounts and channels simultaneously. Proficiency in using project management, collaboration, and reporting tools (e.g., Asana, Monday, Smartsheet, Google Workspace, or similar platforms). Strong analytical skills with the ability to interpret retail performance data and translate insights into action.

Desired Attributes

Highly collaborative, with the ability to build strong relationships across Sales, Creative, Product, Finance, and retail partners. Strategic thinker with a handson approach to execution and problemsolving. Detailoriented with a strong sense of ownership and accountability for instore brand execution. Comfortable working in a fastpaced, growthoriented environment with evolving priorities. Strong verbal and written communication skills, particularly when presenting ideas and recommendations to internal stakeholders and retail partners. Passion for golf and a strong understanding of the retail golf landscape is a significant plus.

Physical and Cognitive Requirements

As part of our commitment to providing equal opportunities, we welcome and encourage individuals of all abilities to apply. The following outlines the core physical and cognitive functions typically required to perform this role. Reasonable accommodation(s) will be made to enable qualified individuals with disabilities to perform these essential functions.

Physical Requirements

Up to 20% travel required for account visits, store installations, events, and trade shows. Ability to sit or stand for extended periods while working on a computer and participating in meetings or onsite retail visits. Ability to travel to retail locations, warehouses, and event venues, which may include walking retail floors and standing for extended periods. Ability to lift, carry, and move retail marketing materials, display components, and sample fixtures weighing up to approximately 40 pounds. Manual dexterity and coordination to handle merchandising materials, tools, and installation components as needed. Adequate vision to review merchandising layouts, signage, planograms, and instore execution details. Ability to work in a variety of environments, including offices, retail stores, warehouses, and event spaces.

Cognitive Requirements

Ability to think strategically and analytically to develop, execute, and optimize retail marketing programs aligned with brand and sales objectives. Strong attention to detail when planning, reviewing, and executing retail initiatives to ensure accuracy, consistency, and brand alignment. Ability to manage multiple projects, timelines, and priorities simultaneously while meeting deadlines in a fastpaced environment. Strong interpersonal and communication skills to collaborate effectively with crossfunctional teams, external partners, and retail accounts. Problemsolving and decisionmaking skills to address execution challenges, adjust plans as needed, and respond to changing business needs. Ability to maintain focus, adaptability, and sound judgment while working independently and as part of a team across varied work environments."