Product Marketing Intern

"About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrityBalancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

Westman Atelier is seeking a highly organized, detail-orientated Product Marketing Intern to join our New York–based team, reporting to the Senior Manager of Product Marketing. The ideal candidate is analytical, proactive, and curious - someone who enjoys digging into competitive landscapes, tracking industry trends, and supporting thoughtful product launches that come to life across key retail partners.

In this role, you will support day-to-day Product and Trade Marketing initiatives, including conducting market research, and monitoring trends, with a particular focus on creating compelling in-store and digital experiences. You will play a key role in supporting product launches and channel-specific activations by maintaining the Master Calendar and Product Item Master, assisting in the creation and upkeep of launch toolkits, and asset/copy support. This internship offers a unique opportunity to contribute to a fast-growing, luxury beauty brand, in a behind the scenes role that helps bring our genre defining products to life. This internship will be between 20-30 hours per week (depending on candidate), and ideally will be from February to July.

Responsibilities:

Support competitive analysis for New Product Development (NPD) by working with pricing, fill size, packaging, and positioning to help ensure new launches are aligned with category and market benchmarksAssist in monitoring industry and category trends, including product marketing approaches and retail-specific activations across the beauty landscapeWork within DAASH and other tools to help pull competitive brand data and insights across the Sephora landscape for internal reporting and launch planningSupport product launches and channel-specific activationsContribute to product launches and channel-specific activations by helping track timelines, gathering assets, and assisting with cross-functional coordinationHelp maintain and update the Master Calendar and Product Item Master to ensure product details, launch dates, and internal information remain accurate and up to dateAssist in the creation and organization of new launch toolkits, including assets, copy, key product information, and internal reference materialsProvide day-to-day operational support as needed, including assisting with FedEx shipments, label creation, and coordinating sampling and product send-outs

Requirements:

NYC preferredBrand experience and/or working in beauty is a bonus!Prior experience interning for product marketing, trade marketing, and/or brand marketing departments; Startup experience or working closely with a brand founder, a plusExcellent interpersonal communication and writing skillsStrong passion and knowledge of the beauty industry is a plusProficient in Google Docs, Sheets and SlidesThis is a remote first position, with some expectation to be in person at our NYC officeRate of pay will be between $17-$18.75/hour

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