Marketing Team Lead

"Edikted is a trend-driven global Gen Z fashion brand that brings pop-culture vibes and must-have styles straight to your closet.
We’re looking for a Marketing Performance Team Lead to drive and scale our growth across digital channels. In this hands-on role, you will lead a team of performance marketers while managing customer acquisition and retention strategies, optimizing campaigns, and ensuring measurable results across Paid Social, Paid Search, Affiliates, Email, and other growth channels.
Responsibilities:Develop and execute a comprehensive performance marketing strategy across Paid Social, Paid Search, Affiliates, Email, and other growth channels.Partner with Marketing and Creative teams to build full-funnel campaigns that drive acquisition, retention, and lifetime value.Manage budgets, KPIs, and performance metrics to ensure efficient spend and measurable ROI.Lead and mentor a team of performance marketers, fostering a culture of curiosity, testing, and continuous optimization.Collaborate with the Creative team to develop compelling, high-performing assets and leverage UGC from influencers and creators.Stay ahead of digital trends by testing new platforms, tools, and strategies to keep Edikted at the forefront of performance marketing.
Requirements:5+ years of experience driving growth through performance marketing in fast-paced, high-growth environments.Proven success managing multiple digital channels (e.g., Meta, TikTok, Google, Affiliates).Strong leadership and mentoring skills with experience building and developing teams.Data-driven mindset with strong analytical and optimization skills.Excellent communication, collaboration, and project management abilities.Experience in fashion, retail, or e-commerce is a strong advantage."