Marketing Specialist

"Role Description[Responsibilities include one or more of the following]Influencer Marketing: Plan marketing collaborations with overseas KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) to enhance brand trust and user reputation; expand KOL channels, collaborate with review bloggers and industry experts, and plan content promotion (unboxing reviews, social media seeding, short videos).Offline Event Planning: Plan or participate in overseas exhibitions, brand events, and industry summits to increase brand exposure.Media Relations Maintenance: Establish collaborations with overseas technology media, review agencies, and industry bloggers to promote brand coverage and public relations.Digital Marketing: Plan and operate content on overseas social media platforms (Facebook, Instagram, TikTok, YouTube, Twitter, Reddit) to increase brand exposure.QualificationsBachelor's degree or above, preferably in Marketing, International Trade, Communication, Digital Media, or related fields. Fluent in English or French/German/Spanish/Japanese language, with proficient speaking, listening, reading, and writing skills in the corresponding market language.1-5 years of experience in overseas marketing and brand promotion, with preference given to candidates with experience in consumer electronics, smart hardware, 3C digital products, or IoT industries.Proficient in using Google Analytics, Facebook Business Manager, and social media analytics tools to track data and optimize marketing strategies.Strong execution ability, innovative thinking, and resilience under pressure; able to adapt to a fast-paced, competitive market environment.Willing to accept a certain frequency of overseas business trips and possess a keen understanding of localized marketing in overseas markets."