Marketing Manager

"About BlackboxMyCar
BlackboxMyCar is a 14-year-old automotive technology company specializing in dashcams, vehicle safety electronics, and connected car accessories. We are not a startup and we are not a trend-driven brand. We are a category leader with deep technical expertise, long-standing supplier relationships, and a loyal customer base across North America.Our products are used by everyday drivers, rideshare operators, fleets, enthusiasts, and professionals who care about safety, accountability, and vehicle protection. Over the years, our market has evolved—from early adopters and enthusiasts to mainstream drivers—and our marketing must evolve with it.We operate globally with a fully remote team, supported by HQ leadership and long-term partners. Our marketing organization already includes:A Director of Marketing overseeing strategy and brandA paid ads specialistA day-to-day marketing coordinatorPart-time graphic designersIn-house and HQ video production for YouTube (long and short form)What we are missing is a true social media growth specialist—someone who understands how platforms like Instagram, TikTok, and TikTok Shop actually work today and can turn content into reach, engagement, and revenue.
Why This Role Matters
BlackboxMyCar has strong products, strong infrastructure, and strong credibility. What we want now is scale on social.This role owns that mission.You will be trusted to:Shape how millions of people discover our brandTranslate technical automotive products into simple, viral, high-clarity contentBuild repeatable social formats that drive both attention and conversionHelp establish TikTok Shop as a meaningful revenue channelThis is not a passive management role. It is a hands-on, high-impact position where good ideas move quickly and results are visible.

Key Responsibilities
Social Media Growth & StrategyOwn and scale Instagram and TikTokBuild growth-focused content strategies that drive followers, engagement, and salesLead our push into TikTok Shop and social commerceIdentify trends early and adapt them intelligently to automotive and dashcam contentCreate clear, repeatable content formats (e.g. crash footage analysis, bad driver reviews, real-world use cases)Content Creation & DirectionCreate content independently using AI tools, or provide detailed creative directionGuide video structure, hooks, pacing, and storytellingEdit content when needed or brief editors clearly for fast executionKeep content simple, informative, and engaging—no gimmicksShopify & Product ExecutionManage Shopify day-to-day:Product listingsPricing updatesBlog contentSKU launches and updatesCollaborate with marketing and operations on product rolloutsEnsure social traffic converts effectively on-siteRemote Team LeadershipCoordinate and manage a remote marketing teamMaintain high standards for output, organization, and timelinesScale the team responsibly as the business growsAct as a central execution point between strategy and deliveryAI, Data & DisciplineLeverage AI for video, graphics, ideation, and efficiencyMaintain clean workflows and data managementTrack performance and iterate quicklyAccept feedback constructively and improve execution fast

Required Experience & SkillsProven experience growing Instagram and TikTok for product-based brandsStrong understanding of TikTok Shop and social commerceHands-on Shopify experienceFamiliarity with automotive, dashcams, or consumer tech preferredExperience launching and scaling multiple SKUsComfortable managing and scaling remote teamsFluent in EnglishHighly organized, fast-moving, and detail-oriented

Who You’ll Work WithMarketing leadership with long-term visionA paid ads specialist focused purely on performanceDedicated operational and creative supportA company that values execution over politics

What Success Looks LikeConsistent growth on Instagram and TikTokTikTok Shop becoming a meaningful sales channelClear, scalable content formatsStrong collaboration across teamsA social presence that matches the strength of our products

Helpful ReferencesBlackboxMyCar: https://www.blackboxmycar.com/TikTok Shop: https://www.tiktok.com/business/en/tiktok-shopShopify: https://www.shopify.com/
Working Hours: Monday–Friday, 9:00 AM – 5:00 PM PST"