Influencer

"Job Title: Influencer & Seeding Manager — Casa DreaLocation: Westbury, NY Reports To: CEO, Casa DreaPrimary Client (Initial Focus): Pro Standard
About Casa DreaCasa Drea is more than an agency — it’s a strategic and cultural force.We are a culturally fluent, impact-driven creative partner that leads with insight, delivers with precision, and moves people — not just metrics.
In partnership with Maxima Global Holdings, we combine creative leadership with operational strength to scale our vision and bring brands to life across every touchpoint.
Casa Drea offers a full-spectrum model: strategy, storytelling, cultural engagement, and experiential activation — all enhanced by AI and executed in-house. Our ambition is to become one of the world’s most influential agencies for culture-led creativity.
About the Role
Casa Drea is looking for a sharp, organized, and culturally connected Influencer & Seeding Coordinator to support influencer partnerships, product gifting, and social amplification across Pro Standard and additional fashion, sport, and lifestyle clients.
This is a hands-on role for someone who understands the power of cultural influence and has experience building and managing relationships with tastemakers — from content creators to artists, athletes, and stylists. You’ll play a key role in expanding our brand presence through meaningful partnerships, custom seeding moments, and coordinated UGC creation.
You’ll report directly to the CEO during onboarding and initial campaigns, then transition to working under the Social Media Manager as we scale the content and creator function.
Roles & Responsibilities
Influencer Discovery + Talent RelationsIdentify and source creators, artists, athletes, and stylists who align with brand DNA and campaign goalsLead all influencer outreach for seeding, gifting, and creative collaboration opportunitiesBuild and maintain genuine relationships with cultural tastemakers — ensuring they feel seen, valued, and connected to the brandMaintain a dynamic talent tracker with contact details, platform links, sizing, preferences, and engagement history
Seeding Strategy + Gifting ExecutionBuild smart, curated seeding lists for product launches, seasonal moments, and key campaignsCoordinate logistics for all product shipments — from internal inventory pulls to shipping coordinationOversee packaging and presentation for seeding kits, ensuring each drop feels elevated and intentionalFollow up post-delivery to gather feedback, secure content, and maintain momentum
Content Coordination + UGC CurationCollaborate with the Social Media Manager to brief creators on content needs — including tone, timing, and formatTrack incoming content, flag standout pieces, and organize assets for repost or campaign useMaintain a UGC content library sorted by creator, campaign, and product for easy integration
Performance Monitoring + OptimizationTrack influencer performance across tagged posts, stories, and reels — capturing key metrics like reach, saves, shares, and engagementDeliver regular recaps with both quantitative data and qualitative insights on cultural resonanceRecommend new talent, formats, or strategies based on what’s driving results
Cross-Functional IntegrationWork closely with Social, Brand, and Design teams to align influencer moments with broader content strategySupport on-the-ground activations and IRL brand moments — including talent coordination and content captureReport to the CEO during onboarding and transition into alignment with the Social Media Manager as the team scales
Qualifications2–4 years of experience in influencer marketing, PR, talent relations, or brand-side social coordinationExcellent communicator and natural connector — skilled in building trust and managing creator relationshipsHighly organized and execution-focused — able to manage calendars, trackers, and gifting workflows at scaleCulturally fluent — tapped into what (and who) is shaping conversation across sport, fashion, music, and lifestyleProficient in Monday.com, Notion, Google Sheets, Metricool/Sprout Social and basic analytics toolsBilingual (Spanish & English) preferredBonus: Experience with seeding kits, creator programs, or working directly with stylists, showrooms, or agencies"