Ecommerce Specialist

"About The Role

As the Ecommerce Lead, you will own the day-to-day performance and experience of the 4th & Reckless online business. You'll be responsible for driving commercial results while continuously improving the customer journey, onsite experience, and conversion performance.

This role blends e-commerce trading, UX-led optimisation, and platform execution, working cross-functionally to ensure products, campaigns, and content are delivered seamlessly and in a way that serves both the customer and the business.

This role suits someone who is commercially minded, analytical, and experience-led, with a strong understanding of how trading, merchandising, and site experience work together.

Key Responsibilities

E-Commerce Performance & Trading

Own daily, weekly, and monthly site performance, balancing revenue, conversion, and margin targetsAnalyse performance across product, traffic, onsite behaviour, and marketing channels to identify growth opportunitiesOwn and deliver the digital trading calendar, ensuring launches, promotions, and drops are executed with the customer journey in mind

Site Experience, UX & Optimisation

Take ownership of the onsite customer journey, ensuring navigation, PLPs, PDPs, checkout, and mobile experience are optimised for conversionIdentify and implement UX and CRO improvements, using data, insight, and testing to enhance engagement and reduce frictionLead A/B testing and continuous optimisation initiatives in partnership with internal teams and external partners

Site Management & Merchandising

Work closely with the Ecom Merchandiser to optimise category structure, product sequencing, and onsite storytellingEnsure product pages are fully enriched with high-quality imagery, copy, sizing, and fit information to support performanceManage promotional setup, onsite messaging, and banners to ensure smooth and accurate execution

Customer Experience & Operations

Lead and manage the Customer Care team, ensuring a consistent and seamless customer experienceUse customer feedback, service data, and pain points to inform improvements across the site and journeyOversee product uploads, inventory accuracy, and pricing integrity, ensuring operational excellence

Cross-Functional Collaboration

Partner with Marketing to align campaigns, storytelling, and acquisition strategies with onsite performance and conversion goalsCollaborate with Buying & Merchandising to highlight bestsellers, key drops, and inventory prioritiesWork with Creative to ensure product presentation and content are optimised for both brand and performance

Reporting & Insights

Deliver weekly and monthly performance reporting across commercial KPIs and experience metricsTranslate insight into clear actions and recommendations to continuously improve trading performance and customer experience

Requirements

About You

Essential

Experience in an e-commerce trading, digital merchandising, or e-commerce optimisation role, ideally within fashion or consumer retailStrong analytical capability with hands-on experience using Google Analytics / GA4, Shopify analytics, and trading reportsSolid understanding of UX, CRO, and digital customer journeys, and how they drive commercial outcomesComfortable balancing commercial priorities with experience-led improvementsConfident working cross-functionally in a fast-paced environmentStrong communication skills and attention to detail

Preferred

Experience working with Shopify PlusUnderstanding of SEO fundamentalsExposure to email and CRM platforms (e.g. Klaviyo)"