Benefits & Perks
Summary
Ripple⁺ is a fast-growing wellness brand offering nicotine-free inhalables and home fragrance products. Own the Shopify ecosystem, ensuring site speed, optimizing conversion rates, and managing storefronts across the UK, USA, and EU.
What You'll Need
- 3+ years experience in DTC ecommerce
- Deep experience managing Shopify stores
- Proven CRO and experimentation experience
Job Description
"E-Commerce Manager
ripple⁺ is one of the UK’s leading and fastest-growing wellness brands.
This role is based Monday - Friday in our modern Camden Town office.
We operate across two key categories:ripple⁺ inhalables: A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.ripple⁺ home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.
ripple⁺ Brand DNA:Extreme Ownership: Take full responsibility for every outcome within your control.Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.Purpose: Be here because you want to be — we are a passionate, long-term-focused team.Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.
The RoleAs E-commerce Manager, you will be the owner of our Shopify ecosystem. You will ensure our sites are fast, flawless, conversion-optimised, and constantly improving.You’ll work closely with Performance Marketing, Retention Marketing, Creative teams, and external developers to turn traffic into revenue - while maintaining an extremely high standard of execution.This is a fast-paced, detail-driven role where ideas, execution, and ownership are equally important.
Key ResponsibilitiesWebsite Ownership & PerformanceOwn and manage all Shopify storefronts across USA, UK and EUEnsure zero errors, broken flows, or customer-facing issues at all timesMaintain best-in-class site speed, UX, and conversion performanceAct as the final gatekeeper for anything that goes live on siteStrategy Across BrandsDevelop and execute e-commerce strategy for:ripple⁺ zero nicripple⁺ homeTailor site experience, merchandising, and landing pages by:Product categoryCampaign and traffic sourcePartner with marketing to support launches, promotions, and seasonal pushesSite Audits & Quality ControlRun regular full-site auditsProactively identify and fix:UX frictionCheckout issuesTracking gapsMobile vs desktop inconsistenciesMaintain documentation and checklists to ensure long-term qualityNew Site Build CompletionOwn the process of our new site buildAct as the internal project lead between:DesignersDevelopersInternal stakeholdersEnsure builds ship:On timeOn briefWith zero critical issuesCRO, Testing & ExperimentationLead conversion rate optimisation across all sitesBuild and test:Landing pagesPDP improvementsCheckout enhancementsFunnels by traffic sourceImplement and manage testing frameworks (A/B, multivariate where relevant)Turn insights into shipped improvements — not just reportsSASS Implementation & TestingOwn implementation of new ecommerce software and toolsEvaluate, test, and roll out:CRO toolsAnalytics & tracking solutionsPersonalisation toolsEnsure clean integrations with Shopify and our wider tech stackReporting & InsightsOwn reporting on all website performance metrics, including:Conversion rateAOVRevenue by site and regionFunnel performancePage-level performanceTranslate data into clear actions and recommendationsShare regular performance updates with leadership and marketing teams
What We’re Looking For3+ years experience in DTC ecommerceDeep experience managing Shopify storesProven CRO and experimentation experienceExperience working across multiple regions or storefrontsExtremely high attention to detailComfortable owning projects end-to-endStrong understanding of analytics and attribution
Report IntoCo-founders & Head of Performance & Digital"