Director of Ecommerce

"About the RoleMATE the Label is seeking a strategic and hands-on Director of E-commerce to own our digital growth and shape the future of our online customer experience. Reporting to the CEO, this leader will be responsible for developing and executing our e-commerce roadmap, with a strong emphasis on site performance, product merchandising, high-converting landing pages, and operational optimizations. You’ll lead initiatives that drive revenue, conversion, and retention—all while upholding MATE’s commitment to clean, organic, and non-toxic essentials.
📍 Hybrid (L.A. based) | Full-time | 3x/week in office
Key Responsibilities
E-commerce Strategy & LeadershipBuild and execute the digital roadmap to drive DTC growth, customer retention, and brand equityOwn site merchandising, UX strategy, CRO, SEO, and feature development on Shopify PlusLead and inspire cross-functional collaboration with marketing, creative, tech, and operations teamsMaintain a clean, intuitive, high-performing site experience aligned with brand valuesProduct Experience & InnovationPartner with creative and engineering to develop site features like bundles, PDP enhancements, personalization, and post-purchase flowsChampion intuitive, mobile-first design that reflects our sustainability-first ethosUse A/B testing and personalization strategies to continuously improve performanceOperational OversightOversee day-to-day e-commerce operations including product setup, pricing, SKU launches, and promotionsEnsure accurate, on-time execution of site updates, merchandising shifts, and content refreshesDevelop documentation and workflows to scale operations cleanly and efficientlyData-Driven OptimizationAnalyze full funnel performance, conversion, retention, and LTV using GA4, Shopify analytics, and post-purchase insightsDevelop clear KPIs and experimentation plans to measure success and guide iterationTranslate data into actionable insights and compelling stories for leadership and stakeholdersQualifications8+ years of e-commerce experience, with 4+ years in a senior leadership roleProven success growing a DTC brand through onsite optimization, CRO, and retentionStrong understanding of the Shopify Plus ecosystem and modern e-commerce best practicesAbility to lead high-performing teams across disciplines, with a bias toward clarity and collaborationNetwork of best in class developers, UX/UI designers, copywriters, and other essential contractors to elevate overall site experienceData fluency and experience with analytics tools (GA4, Shopify, heatmap tools, etc.)Values-driven, purpose-led mindset with a passion for sustainability and clean livingExperience using AI tools to enhance customer experience, content, or site optimizationTools We UseShopify Plus for ecommerce, Klaviyo, Attentive, Google Analytics, Heatmaps, Figma, Slack, and Asana for project management and cross-functional alignment
Why MATEMATE the Label is a clean essentials brand on a mission to provide people with elevated, non-toxic, and sustainably made clothing. As Director of E-commerce, you’ll play a key role in shaping how customers interact with our brand—making it easier, more inspiring, and more rewarding to Dress Clean."