Director of Brand Management

"Summary

The Director of Brand Management will serve as the strategic and operational hub for the Graza product portfolio. This leader sets the goals for our products, defines what's required to achieve them, and ensures cross-functional alignment, moving with clarity and purpose. From identifying unmet consumer needs to driving executional excellence, this role connects insight, action, and results.

This individual brings both strategic vision and hands-on executional rigor. They can toggle between high-level portfolio decisions and detailed product considerations with equal comfort. Above all, they believe that building great products and bringing them to market in the right way is how loyalty is created and sustained.

The Director of Brand Management will report to the Chief Commercial Officer.

Key Responsibilities

Product & Portfolio Leadership

Set the strategic direction, goals, and priorities for Graza's product portfolio, grounded in a product-first mentality, quality, consumer insight, and category dynamicsServe as the internal champion for product excellence, ensuring Graza products exceed consumer and customer expectations, and advocate for improvements when neededIdentify opportunities for new categories, new products, packaging updates, or product refinements that strengthen Graza's competitive positionDevelop and guide pricing and pack architecture strategies aligned with consumer value, margin expectations, and channel realities

Cross Functional Alignment & Execution

Play a key role in cross-functional planning and execution for all product initiatives, working with PMO to establish clear timelines, roles, decision points, and expectationsEnsure transparent communication and strong alignment across all teams and leadership at all timesMonitor progress, proactively identify risks, and implement solutions to keep product initiatives moving efficiently and effectively, without sacrificing executionBridge strategic intent with operational realities, ensuring that every product initiative is both ambitious and feasible

Consumer Insight & Brand Integration

Translate consumer feedback, insights, and trends into actionable opportunities that elevate both the product experience and the brandKeep the consumer at the center of decision-making, ensuring Graza crafts products that meet needs and build long-term loyaltyPartner with Marketing to develop launch strategies, messaging, and positioning that bring product stories to life with authenticity and clarity

Commercial & Financial Ownership

Partner with Finance to model the financial implications of product decisions, including pricing, margin structure, and portfolio mixTrack product and portfolio performance against goals, providing clear, consistent reporting to leadershipUse data to guide decision-making while balancing analytical rigor with brand intuition and consumer understanding

Leadership & Influence

Bring structure, clarity, and momentum to the organization through strong cross-functional leadershipInfluence at all levels through insight, collaboration, and proactivenessFoster a culture of excellence, pushing the boundaries of possible to deliver unbelievable products, loyalty driving brand experiences and unique solutions for customers and consumersModel the accountability, curiosity, and high standards that define Graza's approach to building great products

Requirements

10+ years of experience in brand management, product strategy, or commercial management within CPG or consumer brandsA genuine passion for food, quality, and building products that make a meaningful difference in people's everyday livesA proven ability to lead complex cross-functional initiatives from idea through execution with clarity and disciplineStrong financial and analytical skills, with experience influencing P&L outcomes and shaping pricing strategyExceptional communication and alignment-building capabilities—able to simplify complex issues and keep teams focusedA builder's mindset: resourceful, solutions-oriented, and energized by creating order and clarity in a fast-growing environmentAppreciation for great branding and an understanding of how product, packaging, and storytelling work together to build loyalty

Benefits

The base pay range for this position is $140,000-$175,000 annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location.

401K, medical, dental, vision, wellness programs and paid time off benefits available."