Creative Strategist

"Senior Creative Strategist – Join One of the UK’s Fastest Growing Startups
About Zima DentalLaunched in 2020, Zima Dental is transforming the at-home consumer dental industry. Our innovative hero product, the Dental Pod, has revolutionised how people clean their oral appliances and is now sold in over 40 countries.
As one of the UK's fastest growing businesses, we foster a dynamic, ambitious culture, and we’re looking for a passionate individual ready to fast track their career as a Creative Strategist to help drive our next stage of growth through connecting paid marketing performance data and creative thinking.
Why This Opportunity Is Exciting
Drive creative strategy: Strategise and drive diverse creative for a wide range of paid channels, including Meta, Google, TikTok and more.Bridge Creative and Data: Be the link between performance data and creative output to translate performance insights into ad content that converts.Impact at scale: Your ad creative will power paid social performance across multiple channels and global markets, supporting an eight-figure annual marketing budget.Company wide collaboration: Work closely with marketing, creative and growth teams to lead a systematic creative testing process.Creative autonomy: Lead ideation and execution from concept to iteration, with a high creative budget to test, produce, and scale what works.
About the RoleAs a Creative Strategist at Zima Dental, you’ll lead the creative process from insight to iteration. You’ll analyse what’s working, hypothesise new concepts, work with the content and video editing teams, and evaluate results to continuously improve performance.This role sits at the intersection of creative direction, marketing analytics, and project management. You’ll translate data into insight-led creative hypotheses, ensuring new creative drives measurable growth.
Key Responsibilities
1. Creative Ideation & StrategyCome up with and encourage new creative ideas for marketing content to diversify and continuously improve our ad strategy.Analyse ad performance data to identify creative trends, fatigue, and breakout concepts.Develop creative hypotheses based on performance metrics and customer insights and use them to identify creative opportunities.Conduct competitor and industry research to identify new hooks, angles and formats that resonate.
2. Briefing & CollaborationWrite clear, structured briefs that guide content creation.Collaborate with 4 video editors and the wider content team to ensure creative quality aligns with brand and performance goals.Maintain a pipeline of creative testing ideas with clear success criteria and timelines.
3. Testing & RetrospectivePartner with media buyers/analysts to understand and assess creative performance metrics (CTR, thumbstop rate, AMER).Document learnings in a “Creative Playbook” to build a library of proven creative frameworks.Lead retrospectives to refine creative direction and iterate based on learnings.
4. Creative Project ManagementKeep creative projects moving through the stages of ideation, briefing, production and review.Ensure each creative round outputs maximum quality to deliver performance.
About YouYou’re equal parts analytical and creative: you should be comfortable using data to make creative decisions. You understand paid social, storytelling, and how to structure creative that resonates with customers and performs.
You are an exceptional individual who:Is naturally curious with a strong desire to learn.Has a considered, logical and strategic approach to problems.Is proactive and self-motivated, with the confidence to make decisions and propose innovative solutions.Embraces the opportunity to work on tasks beyond your experience level, continuously seeking growth and development.Excited by working in a dynamic, high performance team.Possesses a strong drive for success and career advancement.Understand performance metrics and how they link to creative. Can manage multiple creative projects with a strong sense of ownership.Are curious about what makes people click, buy and share.
Required Skills & Experience2-5 years of experience in creative strategy, performance marketing, or in an analytical role.Proven ability to use analytics or data to inform ideas.Strong understanding of paid social (Meta, TikTok, YouTube).Experience writing scripts and storyboarding ad content.Experience in planning and managing creative production or UGC content.Excellent writing and communication skills.Organised, proactive and data-driven.
Additional preferred skillsAn understanding of digital marketing data and analytics.Video editing experience.Familiarity with Motion or similar creative analytics tools.Background in ecommerce or consumer brands.Experience collaborating with media buyers and video editors.Native or fluent in a second language, especially French or Spanish.
LocationLondon office (Old Street), Hybrid.
SalaryCompetitive salary (dependent on experience) + performance-based bonus.
BenefitsBe part of one of the UK’s fastest-growing D2C brands.28 days holiday (excl. bank holidays).Pension scheme.Cycle to Work schemeDirect access to senior leadership.Ongoing learning and development support.Fast, transparent career progression.
This is Zima DentalThe dental product industry is rapidly expanding, yet it’s still dominated by large, slow moving conglomerates. At Zima Dental, we’ve seized the opportunity to innovate and leverage modern marketing and distribution channels to become industry leaders. With our ambitious product development roadmap and market leading products, we’re not just following the future of dental care - we’re actively shaping it.
Ready to Elevate Your Career?We are eager to welcome new team members who are passionate about making a significant impact and accelerating their career growth. If this sounds like you, we’d love to hear from you!"