Creative Strategist

"ATOLEA Jewelry is one of the fastest-growing women’s eCommerce jewelry brands globally, with 1,000,000+ customers across 145+ countries. Our mission is to create high-quality, affordable, and 100% waterproof jewelry that enhances our customers’ everyday lives!
We’ve grown rapidly through strong product-market fit, operational discipline, and community trust — and we’re now entering our next chapter: scaling our paid acquisition creative engine to world-class levels across multiple platforms.
We are hiring a full-time Creative Strategist to lead the creative strategy behind our paid acquisition channels — including Meta, TikTok, AppLovin Axon, and Snapchat — and build a repeatable system that consistently produces ads that convert at scale.
This is a high-impact, high-ownership role. You will own the creative strategy engine that directly drives customer acquisition and revenue growth.
This is not a “trend watcher” role. We’re looking for someone who understands what works in high-spend environments, has worked across multiple large DTC brands, can translate performance data into scalable concepts, and can adapt creative systems across platforms — not recycle the same format everywhere.
You’ll work closely with creators, editors, and performance marketing to turn insights into repeatable winning concepts, hooks, and iterations.
What This Role Is
A creative strategy leadership role for someone who:
Has worked across multiple large DTC brandsHas had exposure to high-spend ad accounts and understands how performance changes at scaleBrings proven winning concepts and knows how to systemize what worksCan build repeatable creative frameworks, not just one-off winnersUnderstands that each platform requires a platform-native creative strategy (structure, pacing, hooks, editing patterns, psychology)
What This Role Isn’t
A pure content creator roleA junior hook-writing roleA generic “make viral TikToks” roleA role where you post ideas without owning testing and iteration
If your experience is primarily organic content creation (without paid ad performance responsibility), this role will not be a fit.
Key Responsibilities
Creative Strategy Ownership (Meta, TikTok, AppLovin Axon, Snapchat)
Own the creative strategy roadmap for paid acquisition across our growth channelsDefine creative directions, messaging systems, concept families, hooks, angles, and formats based on performance data and audience insightsBuild a repeatable engine that produces consistently improving creative output over time
Concept Development + Winning Frameworks
Generate a structured concept pipeline (not scattered ideas) with clear prioritizationDevelop winning concept “families” and iteration trees that systematically expand what worksTranslate product insights, objections, and customer psychology into direct-response creative concepts
Platform-Native Creative Strategy
Develop platform-specific creative frameworks for:
Meta (UGC/DR systems, social proof, objection handling, structured iteration)TikTok (native pacing, creator style, trend-informed formats without relying on trends)AppLovin Axon (high-velocity, direct-response formats optimized for network distribution)Snapchat (native, fast, casual creator-style execution that resonates with Snap audiences)Adapt one core concept into multiple executions based on platform mechanics and audience expectations
Performance-Driven Iteration + Testing
Work closely with performance marketing to align creative testing strategy with growth targetsUse Northbeam’s MTA + Creative Analytics insights (and platform performance signals where relevant) to identify what’s working and why across hooks, pacing, structure, formats, claims, product focus, and psychological triggersBuild structured A/B testing and iteration loops to improve CTR, CVR, CAC, and MER over time
Creative Intelligence + Competitive Research
Track what top DTC brands are doing across platforms and bring proven concepts into our testing roadmapRun a weekly creative learning loop: what we learned, what we’re scaling, what we’re testing nextMaintain an organized library of winning ads, concepts, and learnings
Cross-Functional Collaboration + Execution Enablement
Partner with creators, editors, and content teams to bring concepts to life efficientlyCreate clear briefs that increase quality and reduce back-and-forthHelp improve creative production processes so output scales without sacrificing performance
Key Qualifications & Success Traits
3+ years experience as a Creative Strategist in paid social / performance creative (DTC or agency background)Proven experience working across multiple DTC brandsExposure to high-spend ad accounts (you understand scale, volume, and iteration requirements)Proven experience building and operating a structured creative testing system inside a fast-scaling DTC brandExperience developing platform-native performance creative for Meta, TikTok, AppLovin Axon, and SnapchatFluency using Northbeam’s MTA + Creative Analytics environment to evaluate creative performance using weighted attributionStrong fluency in direct-response creative principles (hooks, offers, pacing, objection handling, proof, CTA frameworks)Strong ability to translate performance data into repeatable creative systemsStrong copy + messaging instincts (persuasion + consumer psychology)High ownership — you drive the roadmap without needing follow-upsHighly organized — you can manage high-volume pipelines and prioritize correctlyStrong communicator — you can explain “why this works” clearly to the teamPerformance-minded — you care about results as much as creative qualitySystems thinker — you build playbooks, not just individual ads
Bonus if You Have
Experience in jewelry, fashion, beauty, or lifestyle categoriesStrong familiarity with AI tools to accelerate ideation, scripting, and iteration workflows
Why Join ATOLEA?
Own one of the highest-leverage growth engines in the business — paid social creativeBuild a creative strategy system that wins repeatedly, not occasionallyWork directly with leadership and shape how creative + performance marketing scalesJoin a brand with 1,000,000+ customers across 145+ countries — and help define what best-in-class paid social creative looks like at scale in jewelry
How to Apply
If you're excited to build the creative strategy engine behind one of the fastest-growing jewelry brands globally, and you know how to scale paid social creative across platforms, we’d love to hear from you.
To apply, please submit a bundled PDF that includes:
Your resumeA short cover letter explaining why you're excited about this roleA portfolio showing paid ads you’ve strategized and helped bring to life — include: brand(s), concept + hook, what you tested/iterated, results (or outcomes) where possible, and why you believe it workedYour current location + timezone, and earliest start date (or notice period)
Plus, please answer the following in your PDF:
What is the approximate monthly spend range of the highest-spend ad accounts you’ve supported? (No brand names required — ranges only, e.g., $100K–$250K/mo, $250K–$500K/mo, $500K+/mo.)How does your creative strategy change across Meta vs TikTok vs AppLovin vs Snapchat?
(Applications that do not include these materials will not be considered.)
Help us build a world-class paid creative engine behind premium, affordable, and 100% waterproof jewelry — and define what best-in-class performance creative looks like at scale."