About the Company
A lot has changed in the last 50 years, but not your toothpaste. For too long, the same old brands have filled the same ugly plastic tubes with harsh chemicals, nasty flavours and pointless coloured stripes. But not us. We’re on a mission to sophisticate your sink with the next generation of naturally effective, scientifically formulated smile care – starting with the world’s first zero-waste toothpaste. Changing the status quo is never easy. It requires relentlessness and grit. Core to our mission is building a team of optimistic individuals determined to make a positive impact on the world. This means challenging ourselves constantly. Stretching beyond the bounds of conventional thinking. And operating comfortably in a space of uncertainty. Do you like doing the impossible? We'd love to hear from you.