About the Company
Female-Founded. Female-Led. Born on the Jersey Shore, created by a mom who needed a bag that didn’t exist yet. An All-American brand with a resilient story — built on her grit, determination, and belief in this bag. Bold Color. Real Community. Everyday Durability. We’re known for vibrancy, community, and making bags that can withstand life. Born on the Jersey Shore. Carried Everywhere.